Project
The inaugural NextGen artist global report delves deep into the contemporary art market to identify the next generation of international artists under the age of 40.
By partnering with progressive art market analysis firm ArtTactic, JLT Specialty were able to successfully implement a partnership marketing strategy, giving them the opportunity to introduce their brand to a targeted audience.
Both companies were able to distribute the content using a number of channels including print copies, websites, video content, emails, social media and PR. The report also generated articles in the leading art market websites, business and insurance trade press, gallery websites and social media feeds.
Design
The cover is created by the illustrated silhouettes of the top 100 NextGen artists mentioned in the report.
The covers were printed on G.F. Smith Zen in 300gsm with holographic foil, the inner pages were printed on Fedrigoni ArcoPrint in 170gsm with matt roller finished and perfect bound.
The accompany social media tiles featured artists mentioned in the report with images courtesy from artists/gallery representative. The campaign also includes a monthly newsletter where JLT Specialty dives deep down into a specific findings and a feature artist along with a list of upcoming exhibitions.
