Visual identity created for Triple Happiness Food Company Limited, an independent restaurant group — own, partner and manage restaurants in Canada and UAE.
The traditional Chinese character for joy or happiness is “喜”. Traditionally, the double happiness character “囍” is often seen on red envelops and decorations for weddings and at Chinese New Year. The concept of this branding design is an opening sardine tin revealing three copies of “喜” characters making it Triple Happiness.
The business cards design reflect a traditional red pocket money envelop which is given out at ceremonies and Chinese New Year.